D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowIn the fiscal year ended May 31, 2024, Nike's global revenue amounted to about 51.36 billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly 10 percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over 79 thousand people worldwide.
The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea.
While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately 94 percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over 60 percent of these UK and German respondents stated they liked the brand.
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Market overview
Financial performance
Revenue by region
Key figures
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Nike brand profile
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* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.